Manager, Marketing Communications (A&P) (Based in HCMC, Vietnam)

Date: 05-Aug-2022

Location: Ho Chi Minh, Vietnam

Company: Mapletree

The Role


This position will lead and manage the Advertising and Promotions (A&P) team to formulate and implement A&P strategy for the assigned portfolio.

Job Responsibilities


  • Managing day to day function of the A&P team and providing supervision to staff.
  • Leading and managing the team to drive shopper traffic and increase tenant sales as well as effective communication programmes for strong brand positioning.
  • Provide strong strategic leadership in coaching the team to formulate and implement events, media awareness, PR, loyalty programs and social media.
  • Track and report on campaign ROI through measurable objectives and improve effectiveness based on research and evaluation.
  • Maintaining a good network of advertising, public relations and media agencies as well as manage tenant and external partners.
  • Responsible for budgeting and tracking of expenditure for management reporting.

Job Requirements


  • Degree in Marketing or Mass Communications.
  • 8 to 10 years of relevant experience in the shopping mall or retail industry, including 4 or more years in a managerial capacity.
  • Independent, meticulous, resourceful and possess excellent written and verbal communication skills as well as a keen eye for detail and design aesthetics.
  • Strategic planning skills, display excellent leadership and be a good team player that is able to perform well under pressure in a fast-paced environment.