Manager, Marketing Communications (A&P) (Based in HCMC, Vietnam)

The Role

This position will lead and manage the Advertising and Promotions (A&P) team to formulate and implement A&P strategy for the assigned portfolio.

Job Responsibilities

• Managing day to day function of the A&P team and providing supervision to staff.
• Leading and managing the team to drive shopper traffic and increase tenant sales as well as effective communication programmes for strong brand positioning.
• Provide strong strategic leadership in coaching the team to formulate and implement events, media awareness, PR, loyalty programs and social media.
• Track and report on campaign ROI through measurable objectives and improve effectiveness based on research and evaluation.
• Maintaining a good network of advertising, public relations and media agencies as well as manage tenant and external partners.
• Responsible for budgeting and tracking of expenditure for management reporting.

Job Requirements

• Degree in Marketing or Mass Communications.
• 8 to 10 years of relevant experience in the shopping mall or retail industry, including 4 or more years in a managerial capacity.
• Independent, meticulous, resourceful and possess excellent written and verbal communication skills as well as a keen eye for detail and design aesthetics.
• Strategic planning skills, display excellent leadership and be a good team player that is able to perform well under pressure in a fast-paced environment.