Manager, Marketing Communications (A&P) (Based in HCMC, Vietnam)
Date: 05-Aug-2022
Location: Ho Chi Minh, Vietnam
Company: Mapletree
The Role
This position will lead and manage the Advertising and Promotions (A&P) team to formulate and implement A&P strategy for the assigned portfolio.
Job Responsibilities
- Managing day to day function of the A&P team and providing supervision to staff.
- Leading and managing the team to drive shopper traffic and increase tenant sales as well as effective communication programmes for strong brand positioning.
- Provide strong strategic leadership in coaching the team to formulate and implement events, media awareness, PR, loyalty programs and social media.
- Track and report on campaign ROI through measurable objectives and improve effectiveness based on research and evaluation.
- Maintaining a good network of advertising, public relations and media agencies as well as manage tenant and external partners.
- Responsible for budgeting and tracking of expenditure for management reporting.
Job Requirements
- Degree in Marketing or Mass Communications.
- 8 to 10 years of relevant experience in the shopping mall or retail industry, including 4 or more years in a managerial capacity.
- Independent, meticulous, resourceful and possess excellent written and verbal communication skills as well as a keen eye for detail and design aesthetics.
- Strategic planning skills, display excellent leadership and be a good team player that is able to perform well under pressure in a fast-paced environment.