Assistant Manager/ Senior Executive, Marketing Communications (A&P)

The Role

This position will assist and support the Manager, Marketing Communications in leading the team to formulate and implement the Advertising and Promotional (A&P) strategy for the shopping mall including VivoCity Singapore, Alexandra Retail Centre and Mapletree Business City. This includes events, media awareness, PR, loyalty programmes and social media. 

Job Responsibilities

• Managing day to day function of the Marketing Communications team and providing supervision to staff.
• Assist and support the manager in leading and managing the team to drive shopper traffic and increase tenant sales as well as effective communication programmes for strong brand positioning. 
• Provide strong strategic leadership in coaching the team to formulate and implement events, media awareness, PR, loyalty programmes and social media. 
• Ensure that all approvals and documentation complies with internal audit. 
• Track and report on campaign ROI through measurable objectives and improve effectiveness based on research and evaluation. 
• Maintaining a good network of advertising, public relations and media agencies as well as manage tenant and external partners. 
• Responsible for budgeting and tracking of expenditure for management reporting. 
• To collaborate and cooperate within teams in the Marketing Communications department, as well as inter-departments within the Management office.

Job Requirements

• Degree in Marketing or Mass Communications
• At least 5 years of relevant experience in the shopping mall or retail industry
• Independent, meticulous, resourceful and possess excellent written and verbal communication skills as well as a keen eye for detail and design aesthetics. 
• Strategic planning skills, display excellent leadership and be a good team player that is able to perform well under pressure in a fast-paced environment. 

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