Executive, Marketing Communications (A&P) (Based in Singapore)

Date: 09-Jan-2022

Location: Singapore, Singapore

Company: Mapletree

The Role


This position is to plan and execute Advertising and Promotional (A&P) activities for the shopping mall including VivoCity Singapore, Alexandra Retail Centre and Mapletree Business City. This includes the development of key marketing messages, content and creative works for the mall’s events and campaigns.

Job Responsibilities


  • Liaise with advertising and media agencies to create awareness for the mall’s activities through both traditional and online media, as well as leveraging on the mall’s website and social media platform for optimal outreach to the target audience. Conceptualize, plan and execute marketing campaigns, advertising and promotional strategies.
  • To develop promotional plan and adhere to documentation and approval process to ensure successful roll out of campaign
  • To track and manage campaign budgets
  • To ensure adherence of Brand Identity Guidelines during creative implementation
  • To liaise with advertising agencies, tenants, contractors and event companies to ensure successful launch of campaigns and events
  • To develop strategic partnerships with external parties where appropriate to enhance and strengthen the mall's campaigns and activities
  • Ensure timely delivery of all marketing components, including but not limited to creative artworks, production, installation and dismantling timelines of campaigns activations
  • To implement effective outreach for campaigns and events via traditional, digital and social media
  • To prepare post-mortem based on data and statistics analysis, measure the effectiveness of the campaign, and to make recommendations to improve marketing strategies 
  • Tenant relations and liaison: build and maintain good relationships with tenants, to better garner their support for the mall's campaigns and activities and ensure timely response and practice reasonable support to tenants and their teams for Advertising and Promotions needs, or where and when applicable
  • Process & Compliance: Prepare and maintain master campaign timeline for effective monitoring of campaign development and ensure that all approvals and documentation complies with internal audit 
  • To manage and ensure updated information on mall's website, e-directories, in-mall signages, social media or external sites where and when applicable
  • To conduct market research on competitors and trends
  • To undertake any other roles or projects when requested by line managers either on a temporary or permanent basis
  • Teamwork: To collaborate and cooperate within teams in Marketing Communications department, as well as inter-departments within the Management office

Job Requirements


  • Degree in Marketing, Mass Communications with at least 2 years’ relevant experience in the shopping mall / retail industry.
  • You should be a team player, creative, meticulous, and possess excellent interpersonal, written and verbal communication/presentation skills. You should be highly motivated, possess pro-activeness and desire for more knowledge with a positive attitude. It is essential that you should have the ability to multi-task and to work independently in a fast pace environment with minimal supervision.
  • Being customer-service oriented and prior experience in administrating similar Loyalty programs will be a bonus.