Senior / Executive Marketing Communications (Marketing Technology) (Based in Singapore)

Date: 16-May-2022

Location: Singapore, Singapore

Company: Mapletree

The Role


This position will be responsible for supporting the team in the execution of the mall’s long-term digital road map and the execution of digital solutions for the automation of processes, including ensuring the continuity of loyalty programmes, development of systems, portals and CRM in order to increase work efficiency,competitiveness and improve the quality of the shopping experience.

Job Responsibilities


  • To support the team in all marketing technology projects and on the implementation of assigned tasks
  • To support project development by carrying out testing, training and deployment planning prior to project roll-out
  • To coordinate closely with the internal and external teams on the implementation of assigned projects
  • To work closely with vendors on projects assigned


Mall’s Loyalty Programme

  • To support and assist the team in growing the mall’s loyalty programme to improve competitiveness and shopper experience in the mall
  • To assist the team in execution of any enhancements to the mall’s loyalty programme and/or relateddigital platforms and systems to increase automation and improve work efficiency
  • To assist the team on post campaign analysis after enhancements are completed to measure return on investment and effectiveness of enhancements done
  • To upkeep any loyalty programme databases to ensure accuracy of shopper’s and tenant’s data at all times
  • To support the team in analysis of mall loyalty programme data and/or competitor analysis to improve the existing loyalty programme
  • To support in any troubleshooting enquiries


Other Marketing Technology Projects

  • To support the team in any digitization projects initiatives
  • To conduct market research on competitors and marketing technology trends
  • To undertake any other roles or projects when requested by line managers either on a temporary or permanent basis


Administrative/Process & Compliance

  • Support the team in administrative and vendor payment processing matters
  • Responsible in ensuring that all related workflow and processes are in compliance to internal and regulatory requirements compliance (e.g. PDPA, reports etc)
  • Maintain proper administration of paper work, and ensure adherence to SOP at all times

Job Requirements


  • Degree / Diploma in Marketing, Business, or its equivalent.
  • Relevant experience in running digital-based loyalty programmes for malls and project management in technology-led marketing projects as well as have interest in handling new media cross-platform development.
  • Knowledge in CRM & programming language is an advantage. Other key attributes include being process-orientated, able to multi-task and work independently in a fast-paced environment.
  • You should be a team player, creative, meticulous, and possess excellent interpersonal and communication/presentation skills. You should possess pro-activeness and desire for more knowledge with a positive attitude, and, ability to multi-task as well as work independently in a fast-paced environment with minimal supervision.
  • The successful candidate will have a willingness to work through a project from planning to launch and have a willingness to learn new software and systems.